Monday, November 24, 2008

OySite Business Networking - Create Multiple Profiles to Distinguish Between Personal and Business

OySite, the newest online community dedicated to adding value to business networking, professes that it enables its users to promote themselves and their businesses with the site's many tools and features.

One innovative feature that separates OySite from its competitors is the creation of multiple profiles for a single user, with each pertaining to either personal use or a specific business venture or group. Each user's account is therefore composed of their personal profile and profiles for each and every business they associate with - those being anything from a startup to a multinational corporation to a not-for-profit organization.

By separating one's own credentials, interests and objectives from those of any external institution he or she may be associated with, that individual can more effectively manage and make use of his/her professional network.

On the same note, by creating a unique profile for each business, any business can track and pursue potential partners, contacts, sales leads and growth opportunities much more effectively and focus its efforts on a narrower, more relevant target audience.

Given the wide variety of tools available to OySite users, both businesses and individual professionals can connect with other users on the basis of professional compatibility and like interests and objectives.

The personal profile, coined "My Profile" on OySite, incorporates all features of the site on a broad spectrum such that the user can pursue any and all opportunities without being directly linked to a specific position or company. As the primary component of a user's OySite account, the personal profile enables users to share information about personal interests, contact details, educational and professional experience. Beyond the core data, the personal profile keeps track of a user's contact list, participation in thematic groups and local events, job pursuits and multimedia submission (e.g., press releases or videos). Users also have access to neat tools, for example they can quickly and conveniently send a "mini business card" to other OySite users which presents basic information such as their name, current position and company, and profile picture, as well as a link to their OySite profile.
The business profiles are structured in a very similar way to the personal profile, but tailor all data inputs and informational fields to the business itself. For example, basic information that users can share about the business include a brief history or background, contact details, notable accomplishments/awards and the business logo. Similarly, whereas individual users may be attracted to various thematic groups, a business may join an association relevant to its market or expertise to gain industry-know-how or support on narrowly defined topics. The existence of business profiles also creates a forum through which businesses can promote new products or services, share details of new business developments and attract new talent to their venture.
OySite is a completely free service that challenges the existing boundaries to operating and managing businesses and professional careers online.

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