“It’s all about information.” Steven C. Wyer ought to know. In more than thirty years of diversified business experience it has always come down to information and how to use it. Steven Wyer’s work background ranges from television production to co-founding a global nutritional company, then expanding into several regulated industries. There is a common thread: information.
As Steven C. Wyer transitioned into service-oriented businesses, skills adapted. Holding licenses in real estate, insurance and the FINRA series 7, 63 and 24 as a principal in a midwestern regional securities firm, he learned quickly that the only way to grow business was through information. “Insurance, real estate, securities, even your ability to network socially depends on the information that is available to you and about you,” says Steven C. Wyer.
In 1987, Mr. Steven C. Wyer accepted the position of Vice President/Financial Services for Redmond, Washington based Voicelink International. In that position, Steven C. Wyer was responsible for national marketing initiatives to vertical markets within the financial services sector. Again, it was all about information. Clients included American Bankers Insurance, Mortgage Management, Safeco Insurance, Bank of Chicago, Bank of New York and Chase Manhattan Bank. “It became electronic information that grew businesses. Credit scores, lifestyle information harvested from surveys, direct mail and telemarketing. These were the tools that allowed us to reach high levels of performance for our clients” Mr. Wyer remained with the company through its acquisition by a subsidiary of Kawasaki Steel Corporation.
In 1992, Mr. Steven C. Wyer established Wyer Creative Communications, Inc., an integrated direct marketing company focused on the financial services industry and functioning as a fully integrated direct marketing company. The company was recognized in 1999 as the fasted growing company in middle Tennessee for five consecutive years and appointed to the Nashville Chamber of Commerce Hall Of Fame for private business (http://www.nashvillechamber.com/future50/fame.html). WCC utilized proprietary computer telephony integration and data rich information to support the efforts of 400+ employees based out of two national call centers (insert link to news article PDF). Clients included General Electric, Chase, H&R Block, Equitable Securities, CTX, Banc One, and First USA. Over the next nine years this company would grow and influence the way the mortgage industry created, processed and serviced its clients. This period of time ushered in the “next wave”: consumers and the Internet. Steven C. Wyer states, “Even a decade ago, the average consumer was not interacting with electronic information on a daily basis, it all changed so quickly. Google started in 1998 and by 2001 everyone knew what search engines could do. WCC was able to take advantage of this awareness and expand services to our clients’ customers”
Steven C. Wyer has been a consultant to financial institutions involved in consumer lending and collections, mortgage lending, and institutional asset management. Steven C. Wyer’s professional memberships have included the National Association of Securities Dealers, The Mortgage Bankers Association, The Direct Marketing Association, American Teleservices Association, The Debt Buyers Association and most recently The eMarketing Association. “Every one of these industries is now driven almost completely by the internet,” reflects Wyer.
From 2001 until 2005 Steven C. Wyer built two companies that acquired and collected on just under one billion dollars worth of consumer debt. Fourteen call centers, three law firms and information built these companies into very powerful recovery platforms. “I’m so thankful I transitioned out of that business when I did. Those businesses were all built on information found on the internet. We had access to a tremendous amount of instant information through the internet; it’s what drove those businesses.”
Fast forward to 2006, Steven C. Wyer diversified his professional interests. Mr. Steven C. Wyer founded FlexHedge (FlexHedge.com) (https://www.bbb.org/online/consumer/cks.aspx?ID=1080530103729), a structured finance company providing fixed rate, fixed term financing for small and midsized public companies as well as individual stock holders. This time the firm was accessing information on public companies, officers, directors and key employees.
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